JOIN THE HOW2MOM TEAM
You trained to be with families, not to run a business
Most doulas leave the work they love because the business side wears them down. The marketing, the invoicing, the contracts, the inquiries that come in at midnight, the on-call weeks with nobody behind you.
We built How2Mom so that part is already handled. You show up for the family. We hold everything around it.
If you've been solo, you know the rhythm
A birth ends at four in the morning and you are still answering an inquiry email at seven.
A birth comes up during a family wedding, and there's no one to back you up
A hard or complex case comes up and there is no one to call.
This is the part we took off the table.
2015
Supporting Twin Cities families since
3+
Doulas on the team
70+
Families supported each year
A contractor, with a whole business behind you
We carry the brand, the marketing, the client pipeline, the contracts, the billing, and the systems. Our doulas carry the care.
You stay an independent contractor. You keep your autonomy, your certification path, and your own business identity if you have one.
What changes is that you are no longer doing it alone.
Clients come to you
We market, we field inquiries, we run consults, and we match families. No cold outreach, no chasing referrals, no ad spend out of your pocket.
Contracts and paperwork
Client agreements, intake forms, and documentation are built and signed before you meet the family.
Billing and payment
We invoice the client, manage deposits and payment plans, and follow up. You get paid on a set schedule.
A brand families trust
Families know the How2Mom name before they know yours. You walk in with trust already built.
Systems that scale
Scheduling, client notes, communication templates, and a shared calendar so nothing sits in your inbox.
Ongoing education
Team trainings, case debriefs, and access to our courses and continuing education.
You always have a backup
Working solo means one birth, one body, one plan. If your child spikes a fever at two in the morning and your client is in early labor, there is no version of that night that feels good.
On our team, there is.
- Backup for births. Every client is covered by more than one of us. If you cannot get there, someone can.
- Backup for hard cases. A long labor, a difficult family dynamic, a transfer, a loss. You have experienced doulas to text at three in the morning and a lead to call in.
- Backup for your life. Family emergencies, illness, vacation, the birthday you want to be at. Tell us and we cover it.
- Backup for scope. When something sits outside doula scope, we know who to bring in. We work alongside lactation consultants, pelvic floor therapists, mental health providers, and medical teams.
How pay works
If you have run your own practice, this is the math you are already doing. Here is how it works on our team.
- Who Sets the Rates: Most of the doulas that join our team, see an increase in their package rates. Our current packages can be found on the birth doula and postpartum doula pages.
- Your Share: Depending on the length of your commitment with How2Mom, your share may range from 75-85% of the package rate.
- When you are paid: You are paid half your rate the week you are hired for birth doula services (and the 2nd half after birth), and you are paid weekly for postpartum services.
The people you would be working alongside
We are a small team that shows up for each other, on call and off. This is who you would be learning with, leaning on, and covering for.
Founder and birth doula
Stephanie Sinclair
I finished my birth doula training in April 2015 and started serving families right away. Since then I have added postpartum support, childbirth education, lactation counseling, and placenta encapsulation, and grown How2Mom into a team of birth professionals. I built it so doulas can focus on the families while the business side is already handled. I want this to be a place where no one does this work alone.
Partner and Birth Doula
Nikki Zweber
I am a DONA International certified birth doula, and my own two water births with a doula are what led me to this work. I have supported unmedicated and medicated births, planned cesareans, and births at home, in hospitals, and at birth centers. I love research and evidence-based care. If you join us, you will hear me say it more than once: there is no wrong way to birth a baby.
Want to hear how we talk about this work? Stephanie and Nikki cover birth, postpartum, and team-based care on the Mom2Mom podcast.
Listen to Mom2MomThe rest of our team
What happens after you reach out
Submit a quick inquiry and then you will get our application to work through before we meet in person or over zoom to have a conversation on whether we are a fit for each other.
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A short inquiry form
Fill out the form at the bottom of this page. Just the basics, so we know who you are and which role you are interested in.
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The full application
We email you a link to the full application. Take your time with it. This is where you tell us about your training, experience, and availability.
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A conversation with Stephanie
Once your application is in, Stephanie reaches out to schedule a conversation. We talk about how you work, what you are looking for, and whether this feels like a fit for both of us.
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Onboarding
We sign your contractor agreement and walk you through our systems, including your private custom client portal, our Dubsado CRM, and the client packet. Then we match you with your first family.
Before you reach out
Joining the How2Mom team
Do I stay an independent contractor?
Yes. You stay an independent contractor. We handle the marketing, client inquiries, contracts, and billing, and you show up for the families we match you with.
How does pay work?
You are paid at least once a month for your share of the client revenue that came in that month. We invoice the client, manage deposits and payment plans, and follow up, so you are not chasing payments.
Can I keep my own doula business?
Yes. You are welcome to keep your stand-alone business. Our goal is to keep you busy with How2Mom clients, so you can spend less time marketing yourself and more time with families.
How many births would I take each month?
Birth doulas on our team are available for a minimum of two births a month, up to four. We talk through what fits your life during your conversation with Stephanie.
What shifts do postpartum doulas work?
Postpartum doulas on our team work overnight shifts. If you need a different arrangement, we can talk about it, and anything outside of overnights is negotiated individually.
Do I have to find my own clients?
No. Client acquisition is on us. We market, we field the inquiries, we run consults, and we match families with the doula who fits.
What happens if I cannot make a birth?
You tell us as early as you can and we activate backup. Every client is covered by more than one of us, so you are never the only plan.
Do I need to be certified?
We are looking for doulas who are certified or actively in a certification process with a recognized training organization. If you are mid-training, tell us where you are.
What happens after I fill out the inquiry form?
We email you a link to the full application. Once you submit it, Stephanie reaches out to schedule a conversation about how you work and whether this feels like a fit for both of us.
What does onboarding look like?
We sign your contractor agreement and walk you through our systems, including your private custom client portal, our Dubsado CRM, and the client packet. You will not be figuring it out on your own.
Do I need to live in the Twin Cities?
Yes. Our families are throughout the Minneapolis and St. Paul metro, so we are looking for doulas based in the metro who can reach hospitals, birth centers, and homes in a reasonable window.
Are you hiring lactation consultants?
Not right now. Our current openings are for birth and postpartum doulas. That can change, so check back or reach out and we will keep your info on file.
What Twin Cities families say about working with us
We would love to meet you
If this is the way you want to work, let's talk
You do not have to have it all figured out. If you are early in your practice, tell us. If you have been at this a decade and are tired of running the business side alone, tell us that too.
We read every message and we reply either way.